The Ruby File - Brand Note No. 02: "Ruby, the Gemstone"
This Brand Note connects the meaning of ruby as a gemstone: formation, durability, and value, with the kind of woman Ruby Women is for: refined, resilient, and rooted. Written for non-experts, it’s part education, part symbolism, and fully aligned with the Ruby Women tone: elegant, clear, and substantial.
It’s a foundational piece that gives language to the visual identity: why ruby-red communicates boldness, why “value” matters, and why Ruby is more than an aesthetic.
What’s Inside
-
A simple, approachable overview of ruby as a gemstone
-
Why ruby’s durability and formation matter symbolically
-
The “value benchmark” idea: rubies as a comparison point
-
Brand application: what Ruby signals (tone, identity, standards)
-
Pull-quotes + designed callouts
Format + Delivery
-
Format: PDF (download)
-
Delivery: Instant digital download after checkout
Usage
For personal use only. Not for resale or redistribution.